Information Design

Imagine a map. At first glance, it appears to be a neutral guide—a tool for navigating space. But look closer: what is included, what is omitted, and how is it represented? Information design is not just about making information visible; it is about the choices, priorities, and values embedded in the aesthetics of a data-driven society. A map that highlights borders emphasizes division; one that illustrates trade routes foregrounds connection. Information design shapes perception and, in doing so, influences how we imagine and interpret reality. An information designer critically examines these normative frameworks, questioning the borders drawn and the connections made, to explore what alternative possibilities might emerge.

Data and algorithms form the foundational building blocks of information technology—and, by extension, the fabric of 21st-century society. These forces underpin the infrastructures of transformative fields such as Artificial Intelligence, Machine Learning, Virtual Reality, the Metaverse, Big Data, Crypto Currencies, Smart Cities, and Bioinformatics. While these domains are often explored through the lenses of computer science and mathematics, design serves a pivotal role in bridging the gap between humans and technology. It enables data to become visible, explorable, and comprehensible, fostering critical reflection on how these technological frameworks shape societal values and structures.

www.databased.design

Photo: Lena Zülch

Prof. Dr. Kim Frederic Albrecht

Intermedia Design

Information Design